Email Newsletter and Reader List
A newsletter is a direct line to readers who asked to hear from you. It belongs to you, unlike a social following, and it is often what carries a book from one launch to the next.
The problem this addresses
Many authors have no way to reach readers directly, so each launch starts from zero.
Sign-up forms are missing from the website and the back of the book, and new subscribers hear nothing after they join.
Who it suits
- Authors starting a list for the first time.
- Authors with a small list who want a clearer welcome and a steady rhythm.
- Authors preparing a launch who want an audience ready to hear about it.
What is included
- Newsletter set-up guidance for the email service you choose
- A sign-up offer idea, such as a sample chapter or short piece
- A welcome email sequence written for your approval
- Sign-up form wording for your website, book back matter, and profiles
- Research into legitimate newsletter swaps and reader promotions
- A simple sending calendar sized to your time
What you receive
- A written newsletter plan
- Drafted welcome emails ready to load into your email service
- Sign-up wording and a promotion calendar
What we need from you
Materials and permissions we ask for before the work starts.
- An account with an email service in your name
- Your approval of the sign-up offer and welcome emails
- A realistic estimate of how often you can send
How the work proceeds
- 1
Plan
We agree the purpose, offer, and rhythm of your newsletter.
- 2
Write
We draft the welcome emails and sign-up wording.
- 3
Set up
You load the emails and add the forms, with our guidance.
- 4
Grow
We suggest ways to reach new readers that follow platform rules.
The exact scope and timeline are confirmed in your written proposal. Read about our full process.
Questions about email newsletter and reader list
Do you buy or build lists for me?
No. Every subscriber should have chosen to join. We do not buy lists or add people without their consent.
Do you send my newsletters?
Not by default. We draft and plan, and you keep control of your list and voice. Ongoing drafting can be added in your proposal.
Discuss email newsletter and reader list for your book
Send a short inquiry by email. We will reply with questions or an outline of how we could help, and any work begins only after you approve a written proposal.