A book marketing studio built around the work
Booktrends Studio develops focused marketing campaigns for authors preparing to publish, launching a new book, or building the readership of an existing title.
Know what you are approving
- A written scope before paid work starts.
- Contacts and pitches for you to review.
- A record of the work and responses.
Why we work this way
A book can hold years of work and still be difficult to introduce in a few sentences. We begin there: what the book offers, who it speaks to, and why those readers would choose it. That understanding shapes the description, the outreach materials, and the people we approach.
Our services are designed for fiction, nonfiction, memoir, and scholarly authors, both independently and traditionally published. Each campaign connects positioning, reader discovery, and relevant outreach around a shared objective. Every engagement is handled by email, with an agreed scope and documents you keep.
What we do not offer
- Editing or proofreading
- Printing or publishing
- Distribution
- Paid or guaranteed reviews
Where is your book now?
The right work. At the right stage.
Twelve services across three stages. Use one or combine several in a package. Each ends with a written deliverable.
Make the introduction count.
Define who the book is for, why it matters to them, and how the launch will reach them.
Position the book
Reader profiles, comparable titles, and a clear positioning statement.
Prepare the materials
Retail copy recommendations, pitch angles, and book information.
Map the opportunities
Relevant contacts, advance-review opportunities, and a launch calendar.
Prepare your platform
An author website, newsletter, and advance reader team ready before release.
Deliverables & progress measures
What you receive: A positioning brief, audience map, campaign calendar, and approved materials within the agreed scope. Advance outreach is included only when commissioned and publication lead times allow.
What we track: Readiness of materials, approved contacts, review-copy requests, and confirmed early interest.
Services for prelaunch
Start with positioning
Book Positioning
We read your book, research comparable titles and its readers, then write a positioning statement and ready-to-use descriptions for your retail page and pitches.
See what is includedAmazon Discoverability
We audit your Amazon listing, research categories and keywords, and rewrite your description so it is ready to paste into your account.
See what is includedAuthor Platform Strategy
We review your website, newsletter, and social channels, then give you a written plan and checklist sized to the time you actually have.
See what is includedAuthor Website
We design and build a clear author website under your own domain, with your book, biography, press page, and a simple way for readers and reviewers to reach you.
See what is includedAdvance Readers and Launch Team
We help you gather a team of early readers, give them the book and the information they need, and ask for honest reviews around release.
See what is included
Also useful at this stage
Bring the release to its readers.
Move from preparation to purposeful introductions, with follow-through on the interest they create.
Send tailored introductions
Approved pitches to relevant reviewers, media, newsletters, and communities.
Follow through on interest
Relevant follow-ups, response handling, and approved reading or ordering materials.
Add paid and social reach
Optional advertising, social posts, and events, scoped with you and kept within your budget.
Adjust with evidence
Use replies and requests to refine the next approaches.
Deliverables & progress measures
What you receive: The outreach and follow-ups agreed in your package, a contact and response record, progress reports, and recommendations based on the campaign response.
What we track: Replies, review-copy requests, coverage, buying inquiries, and attributable purchases where tracking is available. Interest and sales are reported separately.
Services for launch
Goodreads Author Presence
We review your author profile and every edition of your book, list the corrections to make, and write your profile copy.
See what is includedMedia and Review Outreach
We research the reviewers, bloggers, journalists, and newsletter editors who cover books like yours, write each pitch, and handle follow-up. You approve the list first. Podcast pitching is optional.
See what is includedPaid Advertising
We plan and launch book ads on Amazon, Meta, and BookBub where they suit your book, write the ad copy, check results weekly, and report what the spend produced.
See what is includedSocial Media Support
We choose the channels that suit your readers, set up your profiles, and prepare a monthly plan with drafted posts and simple graphics for you to approve and schedule.
See what is included
Give the book a longer life.
Build on what has worked and pursue additional reader communities and buying opportunities.
Find the next opportunity
Review existing traction, previous promotion, and audiences not yet reached.
Approach suitable buyers
Relevant libraries, educators, organizations, and book groups.
Keep readers coming back
Newsletter, ongoing advertising, events, and speaking to reach people who have not found the book yet.
Connect the wider catalog
For separately scoped series work, identify entry titles and the next-book reading path.
Deliverables & progress measures
What you receive: An updated opportunity map, relevant buyer materials, outreach within your agreed scope, and recommendations for the next phase.
What we track: Evaluation requests, adoption discussions, quantity inquiries, confirmed orders, and available sales signals.
Services for postlaunch
Your book does not need to be new. If it is already published, most services below and under the other stages still apply.
Library and Community Outreach
We research libraries, schools, universities, and book clubs that fit your book, prepare an information sheet, and contact the people you approve.
See what is includedEmail Newsletter and Reader List
We help you start or strengthen a newsletter: a sign-up offer, a welcome email, forms for your site and book, and a plan for growing a list of readers who want to hear from you.
See what is includedEvents and Speaking
We research bookstores, libraries, festivals, conferences, and groups that host authors, prepare your speaker materials, and contact the organizers you approve.
See what is included
How we approach every campaign
Readers first
Every recommendation starts with the readers most likely to value the book, not with the channels that are easiest to sell.
Written and agreed
Scope, timeline, fee, and any third-party costs are confirmed in writing before work begins.
Relevant outreach
We contact a researched list of people who cover books like yours, and you approve it first.
Honest reporting
We connect the work to responses, requests, buying interest, and attributable purchases where data is available, so the next step follows the evidence.
Let’s shape your next campaign
Send a short inquiry by email. We will reply with questions or an outline of how we could help, and any work begins only after you approve a written proposal.