Packages and pricing
Compare the work included: positioning and planning, active reviewer and media outreach, or a broader campaign with institutional buying materials.
Build the foundation
Foundation
Know your readers. Know your next move.
Starting at US$1,500
The strategy and materials to guide your promotion.
What we deliver
Book positioning audit
Reader profile, comparable titles, and a positioning statement.
Audience & opportunity map
Relevant reviewers, newsletters, and communities to consider.
90-day visibility roadmap
A dated action plan that sets out what to do and when.
Marketing mix recommendation
Which of a website, newsletter, ads, social media, and events suit your book, in priority order.
One consolidated revision
Refine the strategy before you put it to work.
Full agreed scope
- Book positioning audit: reader profile, comparable titles, and a positioning statement
- Audience and opportunity map: the reviewers, newsletters, and communities worth approaching
- Marketing mix recommendation: which of an author website, newsletter, paid advertising, social media, and events suit your book and budget, in priority order
- 90-day visibility roadmap: a dated, step-by-step plan
- One book, one written strategy delivery, and one consolidated revision round
- Planning only; sending outreach is included in Growth and Full Campaign
Put the plan to work
Growth
Turn the strategy into active outreach.
Starting at US$3,500
Adds researched contacts, tailored pitching, and follow-through.
What we deliver
Foundation strategy included
Positioning audit, audience map, and campaign roadmap.
65 tailored initial approaches
Researched reviewers, media, bloggers, and newsletters.
Pitch & press materials
Relevant introductions prepared for the types of outlets approached.
Follow-up & response tracking
Up to one appropriate follow-up per contact, with replies recorded.
Advertising & advance-reader plans
Ad audiences, copy, and a starting budget, plus a plan for a reader team. Ad spend is separate.
Progress & final reports
Updates every two weeks and a final report with next steps.
Full agreed scope
- Foundation positioning audit, audience map, and roadmap
- A researched list of reviewers, bloggers, journalists, and newsletters that you approve before anything is sent
- Pitches and press materials written for each type of outlet (podcast pitching optional)
- 65 researched, individually tailored initial approaches for one book
- Up to one relevant follow-up per contact, excluding declines and opt-outs
- A paid advertising plan with audiences, ad copy, and a recommended starting budget; ad spend is paid by you directly to the platforms
- An advance reader plan for building a reader team and requesting honest early reviews
- A progress report every two weeks and a final report with recommended next steps
8 weeks · One book
Strategy plus campaign execution across approved reviewer and media channels.
Ask about GrowthBroaden the opportunity
Full Campaign
Develop more routes to readers and buyers.
Starting at US$6,500
Adds institutional outreach, buyer materials, and deeper follow-through.
What we deliver
100 tailored approaches in total
Strategy and outreach across agreed reader and institutional channels.
Library & institutional outreach
Suitable libraries, schools, universities, and book groups.
Materials for buying decisions
A library and bulk-order sheet plus an educator or book-group guide.
More follow-through
Up to two appropriate follow-ups per contact.
Advertising launch support
Campaign set-up from your accounts and weekly checks. Ad spend is separate.
One service of your choice
Author website, newsletter, social media, advance readers, or events, agreed in the proposal.
Strategic support & adjustment
Email support and one agreed mid-campaign adjustment.
Reports with recommendations
Updates every two weeks, with reports at weeks 4, 8, and 12.
Full agreed scope
- Growth strategy and materials, expanded to 100 initial approaches in total
- Library, school, university, and book club outreach to contacts you approve
- Up to two relevant follow-ups per contact, excluding declines and opt-outs
- A library and bulk-order information sheet plus an educator or book-group guide, chosen for your book
- Paid advertising launch: set-up from your own ad accounts and weekly checks during the campaign (ad spend is separate)
- One additional service of your choice, agreed in the proposal: author website, email newsletter, social media support, advance readers, or events and speaking
- Progress updates every two weeks and milestone reports at weeks 4, 8, and 12 with recommendations
- One book, with email support and one agreed mid-campaign adjustment
12 weeks · One book
Includes the strategic foundation and 100 total approaches, not 65 plus 100.
Ask about Full Campaign
Your proposal confirms the final scope. Third-party expenses are separate. Series campaigns are quoted individually. An approach is an initial tailored message, not a guaranteed placement or sale.
The listed scope covers one book. Series and multi-title campaigns are quoted separately, with title coverage and reading order agreed in writing. Prices are starting points. The final scope, deliverables, and timeline for your book are confirmed in a written proposal before any work begins.
An initial approach means the first tailored message sent to one approved contact, not a guaranteed response or placement. Follow-ups do not count as new approaches. Undeliverable addresses are replaced within the agreed scope.
Timelines begin once the agreement, required payment, and book materials are in place. Approval delays may move delivery dates, which we confirm by email.
The service fee covers our strategy, outreach, and the services listed in your package. Advertising spend, platform and promotion fees, printing, review copies, postage, and any other third-party costs are separate and only incurred with your written approval. Ad spend is paid by you directly to the platform.
Services outside a package, such as a larger website, ongoing ad management, or additional titles, are quoted in the written proposal before any work begins.
What happens after you inquire
A clear path from first conversation to practical campaign work.
- 01
We review your book and goals
- 02
You receive a written recommendation
- 03
We agree scope, timing, and fee
Know exactly what you are paying for
Authors are right to be careful about who they pay. These are the commitments behind every engagement.
Everything in writing first
Scope, deliverables, timeline, and fee are confirmed in a written proposal. Work begins only after you approve it.
You approve every outreach list
Nothing is sent on your behalf until you have approved the contacts and the pitch wording.
You keep your accounts
We send recommendations and ready-to-use copy. You or your publisher make the changes in your own Amazon and Goodreads accounts.
Third-party costs stay separate
Advertising spend, promotion fees, printing, review copies, and postage are listed separately and only incurred with your written approval. You pay ad platforms directly from your own accounts.
Reports show everything
Your report lists who was contacted and what came back, including declines and non-responses.
Which services each package can include
The cards above define the standard scope. Additional services shown here can be selected in a custom proposal; availability does not mean every service is included automatically.
| Service | Foundation | Growth | Full Campaign |
|---|---|---|---|
| Book Positioning | Available | Available | Available |
| Amazon Discoverability | Available | Available | Available |
| Goodreads Author Presence | Available | Available | Available |
| Media and Review Outreach | Not included | Available | Available |
| Library and Community Outreach | Not included | Not included | Available |
| Author Platform Strategy | Available | Available | Available |
| Author Website | Available | Available | Available |
| Paid Advertising | Not included | Available | Available |
| Email Newsletter and Reader List | Available | Available | Available |
| Advance Readers and Launch Team | Not included | Available | Available |
| Events and Speaking | Not included | Not included | Available |
| Social Media Support | Not included | Available | Available |
Pricing questions
Why are prices shown as starting points?
Books differ in genre, timing, and the amount of outreach that makes sense. After your inquiry we confirm the scope, deliverables, timeline, and fee in a written proposal for you to approve.
What is not included in the fee?
Advertising spend, platform and promotion fees, printing, review copies, postage, and other third-party costs. You pay ad platforms directly, and nothing is spent without your written approval. Services beyond your package, such as a larger website, are quoted in the proposal.
Can I book a single service instead of a package?
Yes. Mention the service in your inquiry and we will tell you whether it can be scoped on its own for your book.
Let’s shape your next campaign
Send a short inquiry by email. We will reply with questions or an outline of how we could help, and any work begins only after you approve a written proposal.